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Analysis: How Traditional Wooden Door Enterprises Transform to the
2018-03-18
For everybody, e-commerce has long been nothing new. As a traditional industry, the wooden door industry has also been slowly involved in the Internet in the past few years, and many companies have embarked on the road to e-commerce. However, after e-commerce experienced the peak of development in 2014, it has ushered in certain changes. In the face of this change, how should the Internet ecology of wooden doors be constructed?

八度浅析:传统木门企业如何向“互联网”转型

First, e-commerce into a new profit model

Traditional wooden door companies have their own profit model of the value chain, which is facing the challenges of the Internet and latecomers to the industry. This challenge is not unusual, we will find that each area has a new business model to challenge the original profit model. For example, in the cloud farms in the circulation of agricultural resources, and in the acreage in the fresh industry, they subverted and challenged the traditional circulation and branded wooden doors with a new Internet platform model.

Second, courage to take the first step in innovation

Every traditional wooden door company wants to have a new son: a new business body. The creation of new commercial entities is not simple. According to an internet transformation coaching experience, 100 traditional wood door companies with transformation appeals are only less than 10% of the transitional actions in the true sense, and only 3-5% can truly succeed in transformation. Traditional wooden door companies need to first resolve the real determination of facing the Internet ecology and the courage to self-revolution in order to succeed in the future Internet revolution.


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Third, loss or profit?

Traditional wooden door companies have accumulated channels, resources, customers, and distributors online, whether they have value in the process of transition to the Internet, whether they will retain losses, and how to activate traditional industrial resources. The collective challenge.


Fourth, changes in consumption patterns

The rapid development of e-commerce in China has largely come from the credit of those consumers who have gone from offline to online. Today, o2o platforms and applications have mushroomed around consumers, and consumers have taken the lead in going online. Sceneization has completely changed the original way of consumption: from simple shopping behavior to consumption based on location. For traditional wooden door companies, how can they reach out to consumers who are in a changing position at any time and place? Where are the marketing resources to invest in? How to shape the brand?....... All are new and urgent challenges.

Fifth, the integration of products and the Internet

The most important pain point in reshaping the traditional wooden door enterprise's Internet ecology is that teams and organizations need to be remodeled, and they need to have complex teams and partners with Internet and industry thinking. Traditional wooden door companies are most likely to make mistakes. Using simple industrial thinking and original business thinking to manage the business model of the Internet; or blindly superstitious thinking on the Internet, both of these will bring about the failure of the construction of the Internet ecology.

The Internet ecology has embraced multiple domains such as cross-border e-commerce, full-category products, and big data, and is moving from the trading internet to the industrial internet. It is a new era of the Internet. In the next five years, the normal status of China's economy and industry will be commercial innovation, that is, the “new normal” for the transformation of traditional wooden doors. If the traditional wooden door companies are ready to transition to the “Internet”, the premise is that they need to be more business-oriented. Xiao Bian wants to tell everyone here that our ERP system is coming soon to meet you. Please look forward to it!


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